They are three people who have earned the trust of their audience in the mornings. They have been very kind and giving up a portion of their day to make this possible.Īnd I want to introduce them to you now. "You have to have the people, The Breakfast Club, you have to talk to them." And so they have graciously agreed to do this. So I started asking around, "If I wanted to reach the largest number and the most influential number of African-Americans and other minorities in America, who should I talk to?" And everybody kept coming back at me with The Breakfast Club. I need to reach out to people who aren't there. I decided that I need to not just assume the people in my audience are gonna hear me. I mean, I've wanted to, I just have never done it, and I decided that I need to do this. The one thing I've never done throughout this entire period is reach out to people on the other side of this. And during this period of time we've gone through civil unrest, we've had race riots, we've had kind of what is happening now, although this may be unprecedented in a couple of ways.
You know, I've been doing this program for 31 years and prior to this program, a number of years before that in various cities across the country. I just wanted to reach out to some people that reach a large segment of the African-American community and have a conversation about it, and this is what happened. REAR, L to R: Freddie Mertz, Al Gardner, Lionel, Jay Marvin, Jack Harris.RUSH: Not much time to intro here because we have a tight window, but now is time to play for you the interview, the conversation I had yesterday afternoon with the three hosts of The Breakfast Club about the George Floyd story. Photo Credit: WFLA/Shared via Mark Larsen. We expected him to be running the room, and he was just the opposite. "Rush came in to the station and we were all able to sit and shoot the breeze. He revealed something surprising about the talk radio giant. When Limbaugh brought his Rush to Excellence tour to Tampa, he visited the WFLA studios and made an appearance on Larsen's show. The Florida Citrus Commission eventually ended the contract. NOW even staged a protest outside WFLA's studios, as some counterprotesters showed up as well. The National Organization for Women, the NAACP and LGBTQ groups threatened a boycott. One specifically local controversy was Limbaugh's role reading commercial copy for Florida orange juice in 1993-94. "Whatever that magic was, he had it, and nobody else had it." Lionel says Limbaugh's success inspired a host of imitators, who didn't fully understand the reasons for his success. We had that pacing and rhythm and brought that to talk radio." 100 thousand miles an hour, yakking it up, timing was key. "We were both high powered nighttime DJs. He also believes their shared experience as nighttime jocks in Seventies Top 40 radio gave them a necessary focus. Larsen fully credits Limbaugh with what he says were the coattails that enabled him to ride through a two-decade run in talk radio. so the stuff we got away with on talk radio was beyond fun," Larsen said. to noon slot on WFLA during the Nineties, says the one word that differentiated Limbaugh from what came before was "entertainment." Old school talk show hosts, including conservative hosts, "seemed staid and very proper. So what made him such a gamechanger? Mark Larsen, who occupied the 9 a.m. With the exception of events such as the "Battle of the Talk Show Hosts," it was unheard of for a radio host to be a box-office star. The "Rush to Excellence" tour filled arenas across the country as people paid to see their favorite radio personality in person. Restaurants set up "Rush rooms" so people could listen to the show at lunch. "We had never seen anything like (Rush) before.ever," Lionel said. The station was rebuilding with afternoon host Lionel, now the force behind and a guest contributor to AM Tampa Bay. Limbaugh arrived as the station had just gone through the death of Dick Norman and the departure of Bob Lassiter for Chicago. TAMPA - Rush Limbaugh leaves behind memories and controversy in the Tampa Bay area, where he was a fixture on WFLA Radio beginning in September, 1989 - about a year after he entered national syndication.
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